Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead:

• Twitter Lead Generation
• LinkedIn Lead Generation
• Facebook Lead Generation
• Reddit Lead Generation
• Instagram Lead Generation

Preparation

You always need a plan of action. So to get started, consider the following:

• Who are your audience and what channels do they use?
• How do they use these channels?
• What channels will fit your products or service?
• Are you going to set up paid ads?

These are good place to start building out your plan. Going in blind will lead to a very ineffective approach. You’ll also want to look at building your audience. Our social media marketing guide will get you going on that front.

We can use Brandwatch as an example. We offer a social listening platform and to generate interest around that we need to show off what it can do and reach the right people. We need people in organisations who can get the ball rolling, people in the position to make decisions.

LinkedIn is obviously a prime place for this. It’s full of people looking for ways to improve their business, they’re already receptive to a blog post about improving ROI or dealing wth crises. Unsurprisingly, our social posts and content do well there as our product and target customer fit.

Instagram on the other hand does not generate leads for us. While it’s great for showing off what we’re up to, people scroll through their Instagram to see some great photos. They’re not exactly primed to start considering whether their company needs a social listening solution.

On the other hand, if you sell something that looks great visually, Instagram can be great. Fashion and beauty brands, for example, will see much better lead gen results on Instagram than we ever will.

Social listening lead generation

This is one area of social media lead generation that’s overlooked. You don’t have to rely on sending out posts yourselves to get people interested, you can get proactive and go out and find them. Just be careful how you do it.

You can do this very well with Brandwatch Analytics, but there are free social media monitoring tools that can get some of the same results.

Ultimately the approach is the same. Choose a bunch of keywords to track and then wait for people to post them. Then you can decide whether they’re a viable lead and take the appropriate action. For us, we track terms like „social listening software“, which can be great when someone is asking for suggestions.

Be wary though. Some companies take this a bit far and bombard the poster with content and tweets that are overwhelming and, frankly, spammy. Have a think about how best to communicate. Will replying to the tweet suffice and what language should you use? Is your brand account a goo way to get in touch or should a salesperson use their account?

In other words, don’t rush in. Bear in mind these people are posting to their followers, not to whoever may be tracking a certain keyword. Aggressively appearing out of the ether is unlikely to be received well.

Organic vs paid

So when you come to writing tweets and posts to drum up interest, there’s the option to let them go out organically, or to stick some money behind them.

Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook. Going organic also doesn’t cost you anything either, but you’ll miss out on some benefits including:

• Audience targeting
• Increased reach
• Extra CTA options on certain platforms

For lead generation, the above are clearly very important. You will see far better results on your posts wth money behind them. On LinkedIn you’ll be to target people with specific jobs. On Facebook you can hit carefully chosen locations. On Twitter you can go after people who have tweeted certain words or follow accounts.

On the downside is the spend. It will cost you money and you’ll need to dedicate a decent amount of time to it to get it right. Then you’ll probably want custom assets made up, then there will be results analysis, and refinement.

If you’ve got the time and the money, then go for it. But if you don’t don’t despair. Organic isn’t a dead end and you can still do very well with it.

Next we’ll go through some tips and advice for each individual platform. They all work whether you go organic or paid.

Picking up leads through social

In the next section we’re going to run through some tips for each platform that will help you get leads. Some refer to specific lead generation tactics, while others, such as how to gain new followers, simply build a base for doing so.

That’s because there are a number of ways to get leads through social, including:

• Promoting gated content
• Searching out individual leads
• Promoting your products/services to generate inbound leads

While that is not exhaustive, the more robust and high quality your social media is, the easier it will be to get leads (not to mention the increased reach possible for paid ads). The following will put you in a good position for all of the above.

Twitter lead generation

Twitter has amassed 330m active users with $70m spent on ads on the platform a year. With people from all walks of life and all corners of the earth using Twitter, there’s nearly an audience for everyone. Also, with the right tweets, you’ve go the potential for huge organic reach if you can rack up the retweets.

Build your following effectively

With a low number of followers it can feel a lot like shouting into the void. You’ve got to get those numbers up, but you also want people you can actually sell to to follow you.

So, make sure you’re advertising your Twitter on your site and other communications. Then, keep on topic. You don’t have to be too strict, but talk about what’s actually relevant to your target audience. Also, engage with other people in your industry to reach their networks.

Also, contribute something new. Just retweeting other people’s tweets or posting external content won’t make people want to follow you. Bring your own content and voice to the table. Once your audience is there, you can start picking up leads.

Use influencers

We mentioned engaging with other people in your industry, which also falls under this step. A great way to get your account in front of new people is to have the bigger players mention or retweet you. Talking to them is a good first step.

But you can also infuse this with your content approach. Interviews and features can be great ego bait to encourage more influential accounts to share your content. In turn that should boost your following.

Another great idea is to run Twitter chats, which are essentially Q&As run through the site. Invite some influencers to answer questions and they’ll promote the whole thing to their followers. Again, more relevant eyes on your account.

When in Rome, when on Twitter

Social media can be a great place to get your brand voice across. But your brand voice might not be a good fit for Twitter. Dry business language isn’t exactly a big draw. Generally people are using Twitter to be entertained or informed. If you’re not achieving either, you will struggle.

It’s not right for everyone, but a slightly looser tone of voice can work well on Twitter. A few emojis here, a meme or two there. The Oxford Circus Waterstones Twitter account did a great job of surrealist comedy to promote the store and get people through the doors.

As a warning, this can go really wrong if you can’t get it right. The further you go the more difficult it’ll be. Having a slightly more relaxed approach is a good place to start rather, although a well-placed meme can do wonders.

LinkedIn lead generation

It’s all business on LinkedIn. Well, at least it is when you get past all the broetry. It’s a great platform for leads as people are already open to business talk and many use it to find out new tools, products, and approaches. Here you can be a bit more direct.

Get targeting

One of the best aspects of LinkedIn for lead generation is that you can target your posts even if they aren’t paid. By clicking on ‚Post Options‘ underneath the post creator, you can send the post to people based on their location, job, industry, and other criteria.

This means you can you can highly customise your posts without annoying the people they’re not aimed at. Want to write something aimed at CEOs in the pharmaceutical industry based in Bradford?  Then go for it. All the pharma CEOs in Newcastle won’t see a thing and get bothered by content that’s of no use to them.

Ask questions

LinkedIn’s algorithm loves conversations and will share your post more widely when lots of people comment. And encouraging this is as simple as asking a question. LinkedIn users love offering up their opinions.

This can be as easy asking for their top tips around a certain subject, or you could ask their opinion on something controversial. The more arguing in the comments the better (as long as it all stays civil). As the post’s reach increases you’ll get in front of new people who may just need your services.

Just be wary about encouraging discussion around controversial topics. A heated debate about job losses through automation is great. 300 comments split along lines around the Syrian Civil war, not so much. Keep it to relevant topics to your brand, and you’ll be good to go. And don’t be afraid to delete posts if things go south.

Be useful

People like advice and tips on LinkedIn. A lot of people are there to learn. While you can still do well with fun stuff on the platform, offering up actionable insights will get you good engagement and a bigger following.

This is also good to keep in mind when sharing content. Guides that help people improve their businesses will perform well, so offer something off valuable. Avoid fluff and get to the point.

Facebook lead generation

Facebook used to be a huge driver of referral traffic, but now organic reach has been curtailed for brands it’s falling behind. That’s why lots of people solely rely on paids ads for this platform, but there’s still some ways to get your message out for free.

Encourage sharing and conversations

Ever since Facebook updated their algorithm, brands have struggled with organic reach. The platform is now geared towards conversations and interactions. To get your page and content in front of people, you need to do the same.

Try to start discussions with your content and posts. Ask for input and ask questions. Anything to get people talking in the comments. You also want people to share your posts in their own timelines, which will dramatically increase your reach. Interesting content that tells a good story works best for this.

Just bare in mind that Facebook doesn’t like certain attempts to get shares and engagement. Check out this blog post that explains what to avoid.

Optimize your page

Facebook has a lot of options for setting up your page to encourage leads. First of all, make sure all of your contact information is up-to-date. Next you can add a CTA for get people to email or call you. Anything that makes it easier for people to get in touch is good.

Getting your page set up with nice visuals and organised photo albums (for example, by product category) are great too. Think about your page as its own website. You can sell through it, so don’t mistreat it.

Create a group

It seems like Facebook wants more people to create groups. Group posts are more likely to show up in your feed compared to brand posts from pages. This is likely because joining a group shows Facebook you want to be involved in the discussions there.

If you already have a page, it’s really easy to create a group from it. Just click on the three dots next the ‚Share‘ button at the top of your page and click ‚Create group‘.

It’s a good idea to pick a topic that’s broader than just your business content. Think about what your target audience like to discuss and talk about. Focus it around that, and then you can pull people in. From there it’s an easy matter of a few gentle nudges towards your product or services. For a good example, check out Ahrefs‘ group.

Reddit lead generation

Reddit is getting an incrasing amount of attention from marketers. It has a lot of users from all over the world, while people can create their own super niche communities. It’s great for finding opportunities and for better understanding your audience. Our Reddit explainer is a good place for extra info.

Use Reddit like a Redditor

Reddit is a tough nut to crack. Users and mods are hyper vigilant for marketers using the platform solely for self-promotion without contributing to the community.

To get the most out of the platform, you need to set up a real account and use it naturally. Get involved in a number of subreddits and build up a decent profile. This shows you’re willing to put the time in.

This will be necessary for sharing your own content. But beware, it’s not that simple. What you post still needs to be useful, interesting and relevant. Dumping every blog post you write all over the site will get your banned quickly. Be thoughtful and helpful. Once you get using Reddit properly, it will become much easier to find real opportunities.

Build relationships

As you use the site properly, you can start to communicate with mods of subreddits. Depending on the topic, plenty can be open to working with brands in the right situation.

For example, many run Ask Me Anythings, where a person will be interviewed by the subreddit. If you run a restaurant, you could be a great choice in one of the food subreddits. Or if you run an agency, for one of the marketing subreddits.

You’ll increase your chances of this by talking to mods regularly. It’s always a good idea to check your content is a good fit for a subreddit, while they can also offer up advice on what content might be good to produce and post. Mods want the best for their subreddit, so they’ll often be willing to help.

Search and seek out

People ask for advice and help a lot on Reddit. This can be a great time to let them know about your great content or product. You can find these conversations by simply using the search bar, but you can also get more advanced and track more specifically (and easily) with Brandwatch Analytics too.

Be wary though. Just showing up all over and only replying to say „buy my stuff‘, will get you labelled as a spammer quickly. Like we’ve already said, use Reddit naturally first before doing this. Also make a note of which subreddits people ask relevant questions in so you can start engaging with them.

Instagram lead generation

Instagram is obviously a huge platform with a lot of opportunity. The site currently sees 800m monthly active users. But it can also be tough to generate leads on. You can’t include links in posts, for example, meaning it’s that little bit harder to use compared to other sites like Facebook and Twitter.

What are you selling?

First up is looking at what you’re selling and how that can translate to Instagram posts. For some it’s pretty straight forward. If you run a bar get a load of pictures of people having a great time in your up. If you sell clothes, get nice pictures of your clothes up. Easy.

On the other hand, if you’re like us and sell a business service, it’s a bit more difficult. It’s still possible, but might not be as successful. In our case, we produce content made with data from our platform, but ultimately people aren’t really on Instagram for that kind of thing.

Keep this in mind. In some cases it might just be worth using the platform for pushing your brand identity rather than products and services.

Hashtags

Including hashtags in your post is a great way to increase the reach of your post and get in front of interested parties. For example, our Instagram post with the biggest reach is one that included the #WhoBitBeyonce hashtag.

As people actively search hashtags, you’ve got people already receptive to sales. Be sure to include them when applicable. Don’t pointlessly add 50 hashtags, but be targeted and concise. It’s also worth looking through a hashtag’s feed beforehand so you can get some inspiration.

And, to keep your posts neat, here’s how to hide hashtags on your posts.

Driving people off the app

As previously mentioned, with no links in the posts themselves, its difficult to get people onto your website. So how do you do it?

For a start, make sure you have website or contact buttons set up on your profile page (you can do this in the app’s settings). This gives people easy one-click access to or your site.

Next is down to the content. Get visual to start (repurposing old content can be a good idea), and then tease your audience. Give them a reason to seek out more information. Plus, always be sure to tell people there’s a link to your site on your profile page in the description.

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Kommen wir nun zu unserer kuratierten Liste der besten Influencer-Marketing-Tools.

Trend.io ist eine Plattform für die Erstellung individueller Inhalte und ein kuratiertes Netzwerk von Creators, also ein Marktplatz für Influencer. Anstatt vorgefertigte Dienstleistungen zu kaufen, können Marken und Agenturen Projekte erstellen und Influencer sich bewerben lassen. Das ist ideal für Marken, die ein Projekt im Sinn haben und einfach nur nach Talenten suchen, mit denen sie zusammenarbeiten können.

Jeder kann auf der Plattform ein Influencer werden, und die Teilnahme ist für Creators kostenlos.

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole.

Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions.

An influencer acts like a giant megaphone spreading a brand’s message to potential customers. Typically, these individuals will hold a great deal of authority within certain communities and on certain topics.

An endorsement by an influencer means that prospective buyers are more likely to be receptive to a brand’s message.

We’ve written an in-depth guide on the why and how of influencer marketing. It’s free to download.

Influencer marketing is a tricky landscape to traverse. Finding the right type of social media influencer is key to success, but knowing where to start can be overwhelming.

Thankfully there are a few free tools that can help you identify suitable influencers and figure out which individuals will help deliver your message to the right audience. It’s worth noting that the majority of these tools work on a freemium model, however the free features are still robust enough to cover the basics of influencer research.

Best Free Social Media Influencer Tools

FollowerWonk

FollowerWonk is a great little tool that allows you to search for keywords in Twitter user bios and sort individuals to find those with the largest reach and most authority.

The free version of the tool also comes with a few handy analytics features, such as the ability to compare the followers of up to three different Twitter accounts.

This particular feature can be used to identify social media influencers who are following your competitors but aren’t following you.

BuzzSumo

BuzzSumo brings together content sharing analytics and influencer identification into one simple dashboard. The first feature allows you to search for the most popular content being shared around a certain topic and then identify who shared it. The second feature helps you find influencers based on keywords and hashtags.

BuzzSumo is particularly useful for content marketers. You can get a quick overview of what content is already working well in your network and then identify the individuals who will be able to amplify your own content marketing.

The search functionality allows you to filter influencers by types such as: bloggers, companies, and journalists. This is very useful if you have a clear idea of the type of influencers you want to engage with.

For example, a PR person might only want to find journalists to pitch stories to, while a content marketer might want to make sure that the influencer has a blog to publish on.

TweetReach

TweetReach is a useful tool for finding influencers around a specific subject. After authenticating your account with them, you can search by keyword, hashtag, or account an get some results (the free version will use 100 recent tweets to pull the analysis together).

You will get a list of the top 100 contributors and the most retweeted tweets for the subject. This is a great starting to point to see who is influential in your chosen area.

You’ll also get the estimated reach and exposure of your search term, which can give you extra context to your research.

Kred

Kred is a good entry level tool for those interested in getting to grips with influencer metrics. Influence is measured by evaluating mentions, retweets, replies and follows on Twitter.

Kred also offers an ‘Outreach Score’ based on how often you retweet, reply and mention other people.

Both metrics are combined to give an synopsis of how influential and active an individual is within certain communities such as marketing, social media, tech, sports, Etc.

Klout

Klout is probably the most well known tool on this list. It’s also the tool that has come under the most criticism.

Klout grabbed a lot of attention when it launched back in 2008 as it was one of first examples of scoring users based on social influence. In recent years, there has been backlash surrounding Klout’s scoring system.

The metrics Klout employs are a little less sophisticated than Kred. Klout is typically used for measuring your own social media influence. However it’s metrics could be useful if you want to get a quick overview of the social influence of someone within your network. Klout’s also lets you search for influencers on specific topics, however the search functionality is limited compared to other tools on the list.

Klear

Klear is great for finding influencers who are already engaging with you and those within your network. One of the most useful features is the ability to filter influencers by Celebrities, Power Users, Casual and Novice.

When conducting influencer targeting, it’s important to set realistic targets.

Reaching out to the likes of Katy Perry, Justin Bieber and Rihanna is the marketing equivalent of buying a lottery ticket. Instead you should aim to find influencers who have the ability to reach a large number of people and are receptive to the message you are promoting.

Klear comes packed with some really useful demographic features that allow you to see which types of people are following the influencers you are considering targeting. Matching this demographic data to your audience means you will have a better chance of delivering your message to the right people.

PeerIndex

We couldn’t talk about influencer tools without talking about PeerIndex. You might have heard us mention PeerIndex before; we were such big fans of their technology that we decided to acquire them back in December 2014!

PeerIndex takes a refreshing approach to influencer identification. They believe that influence is much more than follower counts or the volume of content shared; real influence is measured on the the ability to drive conversations and actions, and needs to be measured in context.

PeerIndex measure influence based on an individual’s expertise on topics. For example, someone who is influential on politics isn’t necessarily going to carry that same authority if they were talking about technology, and vice versa. This means marketers can start to find the real influential voices within a wide variety of niches.

As we mentioned in our blog post about the acquisition, we will be integrating PeerIndex’s influencer mapping technology into Brandwatch Analytics in the coming months.

Update August 8th 2016: PeerIndex’s influencer technology is now available in Brandwatch Audiences.

TweetDeck

TweetDeck is a general use tool for Twitter that offers a lot of extra functionality. And some of these make it a great influencer marketing tool.

For a start their search function is excellent, letting you use the Twitter search operators, and then save your searches as columns that will update in real-time. Perfect for looking at subjects or events to see who is talking about them.

On top of that, you can build lists of accounts and create updating columns with them too. This excellent when you have a list of influencers and want to keep an eye on what they’re saying. You can also start segmenting your list out, meaning you get a collection of carefully curated timelines.

TweetDeck is perfect for bringing some order to your influencer marketing.

While these free tools provide a good entry point for influencer marketing, the analytics features tend to be limited.

If you are looking for a more robust influence analytics solution, then it’s worth considering a social media monitoring tool that has identification, influencer metrics, advanced filters, demographic insights and engagement built in.

Interested in seeing how Brandwatch Analytics can help you take your influencer marketing to the next level? Request a demo and we will be happy to show you.

[bw_banner_cta type=2]Cut through the noise to find the people influencing your customers.[/bw_banner_cta]

The agency game is constantly evolving, and though change is not always easy to adapt to, there is no denying that it is an exciting time for digital marketers to push their boundaries and compete successfully to win new business in an environment where agility is key.

Over the last few years, brands’ understanding of the digital landscape has accelerated, leading to increased expectations of their agencies to deliver excellence.

Unsurprisingly, this lead to a boost in competitiveness as well as a greater sophistication and complexity in agency briefs.

In their burning quest for winning new business, agencies struggle with juggling multiple challenges without dropping the ball. The pressure of consistently acquiring top talent, overcoming budget reductions and increasing churn rates, whilst also keeping abreast of the constantly changing digital media landscape can be difficult to handle.

In this highly competitive field, the key to winning new business is being different, standing out from the crowd, going the extra mile and leading your agency to a first-place finish.

To empower you to stay ahead of the game and win new business, we have compiled a list of seven key ways social listening can help you create the perfect pitch.

1. Analyze previous campaigns to win new business

They say you can’t move forward until you’ve looked back.

Using social listening platforms, you can research the brand’s previous campaigns and learn what was successful, what worked and wasn’t in the plan, and what should be done differently next time.

Focus on one or two recent campaigns of importance and collect key metrics, charts, visuals that can feed into your pitch and show results as well as key areas of improvement. You can then discuss how you could have made that particular type of campaign many times more successful.

Provide easy access to insights that are clear and actionable to help inform future campaigns and boost your chances of winning that pitch.

2. Identify their top brand advocates

Whilst most brands will have a rough idea of who their most active Twitter fans are, you could use social listening platforms, such as Brandwatch, to build lists of their superfans on different page types (forums, blogs, social networks, etc), depending on the nature of the business and on which platforms their audience is most active.

You could even take this one step further and rank them by influence scores, numbers of followers, engagement levels, etc. Building strong, long-lasting relationships with your brand advocates starts with high quality, thorough research.

3. Find surprising data

Surprise and originality should be two key elements of a successful pitch.

With Brandwatch, you can unearth online communities, heated discussions, fan groups or unexpected topics of conversation around the brand or the industry they operate in.

Bring to life conversations that the brand might not be aware of early in the pitch, to pique their curiosity, but most importantly answer the key question: so what?

Why is that worth their attention? Explain why they should care and how that particular information they’ve missed out on can help make a positive impact on their brand.

4. Showcase the power of alerts

Our top agency clients often cite Alerts and Signals as their favorite platform features. This allows them to be notified in real time if a crisis strikes, when an influencer mentions their client, if there is a spike in mentions and much more.

Whilst pitching, it’d be good to reinforce the power of the softwares you have access to, reassuring them that when it comes to crisis management you are on top of your game, ready to react immediately, respond and protect their brand’s reputation. Succeeding at winning new business for your agency also means making your client feel at ease with leaving their brand image in your hands.

5. Turn data into action

It’s common knowledge that a social listening platform gives you access to high volumes of data, but the main challenge frequently mentioned by agencies is how do you use that data to get to actionable business insights.

Social data isn’t your final destination, it’s simply your starting point. Make the most of it by analyzing and extracting the most useful insights and then brainstorm how that can help make an impact on the business overall.

Blend your social data with other research sources to get the full picture and make pertinent recommendations on which are the key areas of improvement and the next action steps.

6. Help them find leads

Explaining how they can use social listening to find leads can add a sophisticated touch to your pitch to win new business. Using an intent to purchase query (find example below) you can identify individuals who are ready to take action and buy the brand’s products or services.

Reveal the most recent, relevant mentions and explain that going further, not only could they track such mentions and engage, but also be alerted in real-time whenever someone is talking about making a purchase in relation to their brand.

7. Monitor the competition to win new business

It’s essential to be aware of what other businesses in your industry are doing in order to learn from their mistakes and devise a strategy on how to outsmart them.

Agencies that confidently demonstrate an understanding of the competitions’ consumers online conversations will grab the attention of the prospect, especially if the competition are driving more engagement and currently hold a great share of voice within online consumer conversations.

Revealing deep insights into the competition has a greater impact than simply showing a prospect data about its own brands. Bringing competitor analysis into the pitch at an early stage, with a clear plan of action, will usually help progress a pitch much faster.

Above all, it is important for agencies to create a sense of differentiation and a unique way of using social data to inform all other agency activities, and ultimately win new business. Some of the largest global agencies have teamed up with technology partners to create a productized offering by combining agency expertise and resources with market leading technology.

[bw_banner_cta type=2]Learn how Brandwatch can help your agency[/bw_banner_cta]

Die besten ChatGPT-Anweisungen für Social-Media-Vermarkter:

3. Schreiben Sie einen Social-Media-Giveaway-Post

„Erstellen Sie einen Social-Media-Giveaway-Post über [Feiertag einfügen]“.

6. Stellen Sie ein neues Teammitglied auf Social Media vor

„Schreiben Sie einen LinkedIn-Post, in dem Sie [Name einfügen], unseren neuen [Titel einfügen] bei [Name des Unternehmens], vorstellen“.

ChatGPT kann zwar ein wertvolles Werkzeug für Social-Media-Vermarkter sein, sollte aber mit Bedacht eingesetzt werden. Bei der Verwendung von ChatGPT für das Schreiben von Inhalten ist es wichtig, die folgenden Fallen zu vermeiden:

Wie können Social Media Verantwortlichen von ChatGPT profitieren?

Es gibt viele Möglichkeiten, wie Social Media Manager ChatGPT zu ihrem Vorteil nutzen können. Zunächst einmal kann der KI-gesteuerte Chatbot Marketern helfen, Inhalte schneller und effizienter zu produzieren. (Und ist das nicht der wahr gewordene Traum eines jeden Marketingexperten für Social Media?)

Ganz gleich, ob Sie eine Bildunterschrift für Instagram schreiben, einen LinkedIn-Artikel verfassen oder einen Tweet verfassen müssen, ChatGPT kann Ihnen dabei helfen, und zwar schnell.“Ich habe ChatGPT als Editor für alle Arten von Inhalten verwendet. Ich lasse es Bildunterschriften für Social Media umschreiben, um mir zusätzliche Optionen zu geben. Ich habe es auch benutzt, um Texte zu kürzen, wenn ich sie für zu lang halte.Mit ChatGPT können Sie nicht nur Zeit sparen, sondern darüber hinaus auch die redaktionelle Qualität Ihrer Arbeit verbessern. Ganz gleich, ob Sie nach neuen Ideen suchen, Ihre Gedanken besser ausdrücken wollen oder einen Einstiegspunkt, z. B. eine Gliederung, benötigen, ChatGPT kann Ihnen dabei behilflich sein.ChatGPT in der Praxis: Social Media Marketing leicht gemacht ✅

Alice: „Würdest du mir bitte sagen, welchen Weg ich von hier aus gehen soll?“

Die Grinsekatze: „Das hängt sehr davon ab, wo du hinwillst.“